We Are Priority

"Do you ever wake up with your mind already preoccupied with figuring out how you'll get everything done instead of actually doing things?"

I'm Armaan, the founder of Priority, and I know exactly what that brain fog feels like (I had it every day).

My obsession with productivity started early—I spent 2 weeks reorganizing our family's workspace in 8th grade. I splurged on expensive custom planners that were never filled, only to realize traditional tools weren't cutting it. So, I turned to a system of online calendars, habit trackers, and to-do apps. They worked for a while—until they didn't.

Starting my freshman year at Madison in Fall 2024, my system cracked. Seven classes, homework, extracurriculars, work, and personal goals had me constantly on edge and running out of time—and spending more of it planning than doing.

I needed a system as adaptable as my busy schedule.

But adding more tools only made me feel more scattered, and I was forgetting even more than before. I wanted something that didn't just track tasks or keep a log in a calendar but actually helped me feel in control of my life—without adding more complexity to it.

I couldn't find a solution, so I decided to build it.

I had an idea, but bringing it to life required expertise in skills like coding, design, and development—which I didn't have. That's why I'm so grateful for my team; they made this possible. Their talent and hard work turned my vision into something real, and Priority wouldn't exist without them.

We built Priority because we needed it—and now we hope it helps you too. Let's stop wasting time and start focusing on becoming our best selves. We can't wait to see what you'll accomplish.